Carlo

Innovation Consultant

I support scale-ups and high-tech companies in IT development, software and the energy transition in making the most of tax incentives and funding opportunities. From WBSO and the Innovation Box to RIL, ERDF and DEI+. With three years of experience and more than forty clients, I translate technical challenges and growth opportunities into strong, compelling applications and guide the entire process from initial assessment to final reporting.

Afbeelding van Carlo Hooijen, WBSO consultant.

Funding and Financing Advice for Innovation and the Energy Transition

I have been working at Ugoo for more than three years as a Medior Consultant Innovation & Funding. During that time, I have supported more than forty clients, ranging from fast-growing scale-ups and large tech companies developing innovative IT solutions to organisations working on the energy transition.

In my day-to-day work, I support innovative companies in achieving their ambitions by making the most of tax incentives, loans and funding opportunities. I dive into innovation projects to clearly understand technical challenges, development goals and growth opportunities, and translate these into strong, well-substantiated applications. My involvement goes beyond the application itself: I guide the entire process, from the initial assessment and strategic positioning to submission and reporting.

I work closely with entrepreneurs, engineers and development teams, acting as a sparring partner who understands both the technical and business context. By responding quickly, thinking proactively and translating complex topics into clear terms, I help organisations accelerate innovation and turn growth plans into reality.

Carlo's vision
A strong application doesn’t start on paper, but in the conversation with the client.

My view on funding

Many entrepreneurs think funding is complex and time-consuming, with a low chance of success. They also underestimate their own innovations and don’t realise they may qualify for funding. As a result, opportunities to accelerate development often go unused.

That’s why my approach always starts with the conversation, not the document. A strong application doesn’t start on paper, but in a real conversation with the client, engineers and development teams. By understanding both the technology and the business context, we can make the right connections from the start between what a company does and what a funding scheme requires. This increases both the chance of success and the funding benefit in the end.

Innovation and Development

I work with a wide range of companies, from IT and software scale-ups to organisations working on the energy transition and circular economy.

Carlo Hooijen

Innovation Consultant

Background

Sectors
Software, Hightech, Energy Transition
Education
MSc MBA Strategy & Organisation, innovation-driven strategy (VU Amsterdam)
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